Before doing advanced website speed optimisation of our new website, which was a full rebuild, I did some website page load speed tests. I started after our site had previously had all images optimized, using a plugin to reduce the file size of all the images. This is an important step to get better load times which does not noticeable reduce the visual impact.

https://developers.google.com/web/updates/2018/07/search-ads-speed

The first thing was to compare how quickly the site loaded with a chatbot enabled compared to without. These are the times at the bottom of the following graphics showing the negative impact of loading the chatbot. This of course has to be weighed up against its benefits.

The next test was doing some further optimisation. I was going to go into detail here of what I did, but a mentor explaining that this secret sauce should not be explained, so all I will say is that a nice gain was achieved in step 1, all the way through to some massive speed gains with step 4. The core benefit from this is that google ranks a faster site higher. Plus of course any site loading more than 3 seconds has a much higher chance the user will get bored and abandon you all together.

See the below graphic for all the load times.

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